A young woman with long blonde hair holding a closed white laptop against her torso, standing outdoors in front of lush green tropical plants, looking to her left.

Hi, I’m Josie — a graphic designer, social media manager, and content creator who brings bold ideas to life for brands rooted in experience, lifestyle, and place.

Adventure isn’t just something I seek—it's a perspective that I bring to everything I do. Whether I’m surfing new breaks, exploring unfamiliar coastlines, or immersing myself in new cultures, I draw creative energy from travel, nature, and community. My unique blend of experience, storytelling skills, and technical expertise shape my work creating visually striking, high-performing design and content that creates connection.

With a background in agency work and years of experience in luxury real estate, travel, and action-oriented lifestyle brands, I specialize in telling stories that feel elevated, intentional, and alive. I collaborate closely with clients to turn their vision into strategy—and strategy into impact—across digital, print, and social platforms.

If you're a brand with a story to tell—and a feeling to sell—let’s create something that moves people.

ELEVATE YOUR VISUALS.
GROW YOUR AUDIENCE.
SELL THE LIFESTYLE.

GET IN TOUCH

WEB & LANDING PAGE DESIGN

I create strategic, visually-driven web and landing page layouts for luxury real estate and resort communities. All displayed design work was contracted through Real Living Productions, where I focus on supporting high-end residential developments aiming to sell out during pre-construction.

Every layout I create is optimized to tell the brand story, highlight lifestyle-driven visuals, and guide users toward meaningful calls-to-action — such as scheduling tours, requesting information, or exploring available residences.

When it comes to web design, I specialize in designing desktop and mobile-responsive layouts for websites, creating high-conversion landing pages to support digital campaign collaborating with developers to ensure design fidelity during implementation, and designing digital creative with print and sales collateral for cohesive brand storytelling

I design cohesive, conversion-focused creative for email marketing campaigns. Whether you're launching a new product, promoting a destination, or nurturing leads, I create visually compelling, brand-aligned emails that drive engagement and results.

My services include responsive email design tailored for performance across devices and platforms. I can work directly within platforms like Mailchimp—or deliver custom designs ready for your team to implement. Every email is optimized for clarity, consistency, and strategic messaging to ensure your campaigns not only look beautiful but also convert.

EMAIL CAMPAIGNS

DIGITAL ADS CAMPAIGNS

I create high-performing ad creatives designed specifically for paid media campaigns across Google Ads, Meta (Facebook & Instagram), and other digital platforms. From static banners to animated display ads and thumb-stopping social graphics, every asset is built to capture attention and convert.

My expertise includes designing for Google Ads (responsive display, HTML5, and static banners) as well as Meta ad formats like carousels, Stories, and Reels. I tailor each design to meet platform specs and best practices—ensuring visual consistency, strong messaging hierarchy, and performance-driven layouts that help lower CPC and improve ROAS.

Advertisement for The Lyon offering luxury yacht tours in US, Caribbean, and Mexico with a reserve button and an image of the bow of a yacht.

An advertisement for The Lyon yacht offering luxury private yacht tours across the US, Caribbean, and Mexico, with a view of a yacht sailing on turquoise waters.

Advertisement for The Lyon promoting private yacht tours across the US, Caribbean, and Mexico, with a reservation button.

Aerial view of a luxury yacht on ocean water with text promoting private yacht tours from Lyon offering adventures across the US, Caribbean, and Mexico.

Banner ad for The Lyon luxury yacht tours in the US, Caribbean, and Mexico with reservation button.

I create polished, production-ready collateral for brands across industries. Projects range from small-format direct mail assets, flyers and brochures to complex, multi-page publications, each tailored to reflect the brand’s tone, market positioning, and campaign goals. With expertise across a wide range of formats, I create production-ready materials that align seamlessly with brand strategy and elevate the customer experience.

All files are built to professional print standards, with precise attention to layout, typography, color, and finish. I handle press-ready file setup, including bleeds, dielines, and specialty production specs. Whether it's a one-sheet or a multi-page publication, each piece is crafted to look beautiful, communicate clearly, and make a lasting impact. Featured below are a few magazine spreads I created for a luxury real estate marketing magazine.

DESIGN FOR PRINT

Magazine spread featuring a snowy mountain landscape with a skier in a red jacket, pine trees, and distant mountain peaks under a clear blue sky.

Open magazine showing a large photo of a luxurious balcony with pool overlooking the ocean, and smaller images of a golf course, two women on the beach wearing hats, a sailing boat, and a woman swimming in a pool.

Open magazine spread featuring images of a salad with breaded chicken, various beverages, a tomato salad, a layered cake, and a glass of iced tea with lemon.

SOCIAL MEDIA MANAGEMENT

(Case Study: 9k to 500k monthly views)

Amaru needed to grow its audience and drive bookings—without spending on ads. By leaning into authentic content and launching a strategic yet organic Reels series, we transformed their social media presence from something that resembled a stiff, polished sales funnel to a highly engaged, fun, and high-performing online community that people are excited to be a part of.

Within just a few months of implementing this strategy, Amaru’s monthly page views jumped from around 9000 to 500k+, their following started to grow organically by around 250 accounts per month, and engagement increased by more than 10x—driving consistent web traffic, bookings, and return guests, all without paid promotion.

Organic Reach: 34,000

Organic Reach: 60,000

Organic Reach: 14,000

Organic Reach: 17,000

Organic Reach: 30,000

Organic Reach: 12,000

Organic Reach: 86,000

Organic Reach: 21,000

I design bold, fun, and movement-inspired apparel graphics for outdoor brands, surf companies, and nonprofit organizations. Specializing in hand-drawn t-shirt illustrations, pattern design, and lifestyle-driven collections, my work blends storytelling with visual energy—perfect for brands rooted in nature, action, and community.

From trail-ready tees to surf-inspired seamless repeat prints, I create artwork that feels authentic, adventurous, and retail-ready. My designs have been featured in select REI stores and on HandUp.com as part of limited-edition collaborations, helping brands connect with audiences who care about purpose and play in equal measure.

APPAREL DESIGN

Person with blonde hair wearing a black t-shirt, colorful pants, and a helmet, standing on rocky terrain with arms outstretched in a victory pose, overlooking mountain landscape.

Pair of orange gardening gloves with cactus, snake, flower, and leaf patterns, hanging against a beige background.

Man wearing a brown t-shirt and blue shorts climbing on an indoor rock climbing wall.

Four women in swimsuits and casual tops stand on a beach sidewalk at sunset, holding skateboards and hugging each other, with palm trees in the background.

A man sitting on a log at the beach, wearing sunglasses and a beige t-shirt with a design that reads 'Bitter Waves Are Coming' and features a sun, ocean waves, and coastline.

White T-shirt hanging on a hanger with a colorful tropical design featuring the text 'SOG EGG OF SUNSHINE', surrounded by a sun, palm trees, flowers, and a sun at sunset scene.

Person riding mountain bike on rocky trail wearing a helmet and a black T-shirt with colorful mountain landscape and text supporting breast cancer awareness.

A man in a pink tie-dye shirt with a patch that says 'TITS DEEP,' black gloves, and a black helmet with goggles, standing with a mountain bike on a trail surrounded by colorful autumn foliage.

A woman with long hair wearing a white cropped T-shirt with a round printed design that reads "Surf All Day" and green bikini bottoms, standing on a white wooden deck overlooking lush green trees and a blue sky.

White T-shirt with a graphic of green and black geometric crystals and the text 'Project REK' in black.

Beige T-shirt with a colorful graphic of mountains, trees, and a setting sun, with the text 'Get Tits Deep for Breast Cancer' on a bright turquoise background.

A man holding a surfboard on a rocky beach, wearing a white T-shirt with a surf-related graphic on the back, a light blue cap, and sunglasses, looking toward the ocean under a clear blue sky.

A woman wearing black and orange gloves with the words "TITS" and "DEEP" written on them, standing behind a mountain bike in a forest setting.

White long sleeve shirt with 'PROJECT RICH' printed in black and green on the sleeve, laid flat on a light green surface.

A pair of black and orange gloves with the phrase "TITS DEEP" printed on the back, floating against a beige background.

Woman standing on a beach with ocean and cloudy sky in the background. She is wearing a white T-shirt with a graphic and text, light blue denim shorts, and a pink cap.

Person sitting on the floor with their back facing the camera, wearing a gray t-shirt with a graphic that says 'Beware of the Locals,' depicting a skeleton leaning on a surfboard, with a palm tree, sun, and ocean in the background.

Person standing outdoors in fall foliage, wearing a navy hoodie with a mountain, trees, and sun graphic and the text 'Tits Deep for Breast Cancer', and a maroon baseball cap.

Woman riding a mountain bicycle outdoors on a sunny day, wearing a pink tie-dye shirt with the words "TITS DEEP," a helmet, sunglasses, gloves, and shorts, with a landscape of grassy hills and blue sky in the background.

I craft logos that go beyond aesthetics—each design is scalable, optimized for any platform, and built to leave a lasting impression. My process dives deep into your brand's story, pulling inspiration from its purpose, values, and vision to create logos that speak. Rather than relying on the obvious, I design with intention—producing visual identities that resonate emotionally and communicate meaning at a glance.