JOSIE BORSH
Graphic Design & Creative marketing solutions for adventurous brands
Adventure isn’t just my passion—it’s my perspective. Inspired by the ocean, mountains, and the active communities I take part in daily, I create bold, high-quality marketing collateral that authentically captures bold brands.
With years of agency experience and a specialization in outdoor, real estate, action sports and travel markets, I craft polished, compelling creative work for brands that thrive on storytelling and exploration.
If you’re ready to tell your story in a way that truly inspires and resonates, let’s work together.
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Amaru Nicaragua
Social Media Management, Content Creation, Graphic Design, Digital Marketing Design, and Email Marketing for a surf resort in Northern Nicaragua.
Amaru needed to grow its online audience and drive bookings without spending money on paid promotion. After deep diving into the resort's content, finding out what really resonated with their audience, and emphasizing authenticity over perfect aesthetics, we transformed Amaru’s online presence from a low-performing marketing funnel into a high-performing, highly-engaged community.
The main push for Amaru’s social media involved executing on a Reels Series which, although highly strategic, felt organic, community-oriented, and fun, involving everyone both at the resort and viewing from home. By highlighting the people of Amaru and more authentically showcasing the lifestyle and location of the resort, this strategy brought average monthly page views from around 20k to over 160k. Additionally, Amaru’s following doubled within in a year, engagement increased by over 10x, and the page continues to drive web traffic, bookings and repeat guests—all without paid promotion.
Tits Deep for Breast Cancer x Chest High
Apparel Designs and Branding for an outdoor mountain biking nonprofit and its sister surf brand, as featured in select REI locations in Colorado.
What started as a one-off mountain biking glove design project grew into a multi-product, multi-brand collaboration with Tits Deep for Breast Cancer, its sister surf brand Chest High, and the nonprofit’s many collaborators.The result? Three highly popular lines of outdoor gear that support survivors and young women in breast cancer treatment, and drive awareness for the cause through bold, unapologetic messaging. Sold by Tits Deep, REI, HandUp Gloves, and Party Shirt International.
Zadun - Web Design
In collaboration with Real Living Productions, this 6-page website was created to drive sales for Zadun - a new Ritz-Carlton Reserve located in San José del Cabo
The Ritz Carlton needed a website that captured the true essence and beauty of its new Ritz Carlton reserve - Zadun. Located in San José del Cabo, this community offers a luxury living opportunity in one of the most beautiful places on Earth. In collaboration with the copywriters and developers at Real Living Productions, I was able to design an eye-catching website, landing page, and digital ad campaign made to capture new leads and drive sales.
The site includes unique features such as an interactive map, a contact form, multiple unique interactive slideshows, and even uses a mountain skyline from the destination as a design theme.
WOVENFLOW LOGO DESIGN
Logo and brand design for a line of 3D printed surf fins made from recycled commercial fishing nets.
Simplicity, responsiveness, and storytelling were key in this logo design. In the surf industry, fins are largely standardized and there are a select few brands that most consumers have known and trusted for decades. In order to win over trust in just a quick glance, I wanted to create a logo that reflects the general style of these tried-and-true brands (clean & simple), but still stands out as a unique competitor with a story worth hearing.
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The goal for WovenFlow’s logo was to create a clean, timeless design that looks right at home on all kinds of surf gear - and will for years to come.
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This logo required that we boil down the most important aspects of Wovenflow’s story and offerings, pick out the most important visual representations of those aspects (surf fins and a fish) and strategically combine them into a timeless design that tells and sells a story.
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WovenFlow aims to appeal to all kinds of surfers as a reliable brand - from advanced professionals to free-spirited hobby surfers. The simplistic design of this logo allows it to easily fit into all kinds of surf environments.
PROJECT ROCK
Apparel Design for a rock climbing gym in Fort Lauderdale, Florida.
The requirements for this design were that it only include three colors and the logo of the rock climbing gym. To appeal to the members of this climbing gym, I explored trending t shirt designs at REI, the North Face, Patagonia, and other retailers where Project Rock’s members likely shop. Hand-drawn illustrations, bright colors, and hand-lettering were a few of the trends that influenced the final piece.
The end result is one design, reassembled in various formats and degrees of complexity depending on its intended use and placement. The gym is able to use all three iterations of the design on a single shirt, or use them separately, depending on what the project calls for.
The Loren - EMAIL CAMPAIGn DESIGN
Email Campaign Design for a luxury residential real estate opportunity in Turks & Caicos
In collaboration with Real Living Productions, these emails were designed to drive sales for The Loren Turks & Caicos - with an emphasis on pushing the last available beachfront estate and showcasing the beachfront lifestyle.
These emails were made to appeal to an audience of multi-generational families looking to make a lasting investment in their families as well as Turks & Caucos. Not only do they highlight the beautiful real estate offerings but also the lifestyle of Turks & Caicos. Multiple versions of each campaign were designed, differing for local, US, and Canadian audiences.
APOLLO SANDS
Logo and apparel designs for an up-and-coming surf lifestyle brand based in New Smyrna Beach, Florida.
The creators of Apollo Sands came to me with an idea for a surf company, needing a logo and shirt designs in order to get it off the ground. They presented two shirt concepts they were most excited about, and wanted to go for a hand-illustrated style.
For the trickier design, which was a concept of two female surf silhouettes walking inside a sun, I pulled inspiration from the popular surf brand, Billabong, which often features more complex designs in their women’s apparel lines.